Stanley from the national tv campaign

Home Instead Senior Care launches ‘The Third Stair’ campaign bringing to life the importance of in-home care as an option for older people  

The 30 second ad is the first national campaign for award-winning in-home care provider, Home Instead Senior Care and tells the touching story of Stanley; whilst offering a glimpse into a decision and process that many people may face at some point in their life.  

We learn that Stanley, recently widowed, is facing the prospect of having to leave his family home, and he reflects over memories with his wife – with a focus on the creaky ‘third stair’ he never got around to fixing, he is understandably pensive. His daughter offers the lifeline of staying at home with an in-home care package, before going on to deliver the poignant strapline: “You don’t have to go anywhere Dad.”