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Canon Hygiene's Steve Nurdin

Steve Nurdin, marketing manager at Cannon Hygiene, explains how an effective hygiene strategy can help care homes providers achieve positive customer feedback and attract new business.

The UK social care system is facing a crisis and care homes will be hit the hardest. Spending cuts and unsustainably low budgets – on average £620 a week – have led to care home providers not being able to cover day-to-day costs, according to the Competition and Markets Authority (CMA). The Guardian also recently reported that social care spending has decreased by £7bn since 2010 and English councils plan to push through another £700m in social care cuts by the end of 2019.

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