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Motitech, the Norwegian startup motivating older people and those with dementia to engage in more physical activity, has announced its partnership with British Cycling and Sport England, which will support Motitech in delivering opportunities for older people to remain active through cycling. This includes the Road Worlds for Seniors 2019 cycling event that takes place throughout the month of September.
Road Worlds for Seniors is Motitech’s global activity programme for cycling within care homes and care centres, which will run throughout September alongside the UCI Road World Championships in Yorkshire. It will set the focus on physical activity for older people using its concept, Motiview, in which older people cycle through a choice of 1,700 locations on stationary bikes via a video projection that plays whilst the person pedals.