Social media campaign launched to highlight benefits of electronic record sharing

A social media campaign has been launched to help people find out more about electronic record sharing for end of life care. 

The Know About Me campaign will be launched by the National Council for Palliative Care next week and will run for four weeks.

Each week will have a different theme that will explain why record sharing matters, how it can help, address concerns and look at the practical next steps. 

The campaign, which was commissioned by NHS England, aims to help people understand why electronic record sharing an help them or their loved ones when receiving palliative or end of life care. 

Chief executive of the National Council for Palliative Care Claire Henry said: "Everyone should have good quality end of life care, but sometimes delays in sharing informatioNCPC launches campaign to boost awareness about electronic record sharingn can be a barrier to receiving this. With this campaign, we hope that people will start to become aware of what the benefits are, and how to talk to their GP or other medical staff to see what’s available in their area to ensure their wishes and priorities for end of life care are known and respected.

“We are pleased to be working with NHS England on this campaign. It’s in everyone’s interests to get this right, so that important information is available to key people when they need it.”

The campaign aims to highlight the benefits of sharing key information such as medical wishes, like or dislikes - such as difficulty in swallowing tablets - as well as major points of medical history to provide better treatment. 

Claire said: “When you’re ill, you’re often also worried. Having to repeatedly give your medical history can be frustrating. We want people to know that they are ways to record some of that information electronically, so you only get asked the important questions.”

NHS England commissioned the campaign in a bid to strengthen co-ordinated care, as part of The "Ambitions for Palliative and End of Life Care: A National Framework for Local Action" scheme that was developed in partnership with NCPC in 2015. 

Professor Bee Wee, NHS England's national clinical director for end of life care, said: “Patients benefit greatly from timely, co-ordinated care, and NHS England is pleased to be working with the NCPC to show how electronic record sharing can be a key tool for patients in ensuring that all the professionals they meet understand their needs and preferences.”