Borough Care Launches New ‘Life in Colour’ Website
Borough Care, the largest not for profit provider of care for older people in Stockport, has created a new website that reflects the company’s ‘Life in Colour’ values – www.boroughcare.org.uk
The new Borough Care website brings to life what it is really like to live in a Borough Care residential home, through stories, eye-catching images, testimonials and examples of care featuring real residents, their family members and staff. The new site has been simplified, making it easier for people to navigate and find the information they are looking for. It now includes more information about each of Borough Care’s eleven homes, including details about the amenities on offer and what makes each home unique.
Dr Mark Ward, CEO at Borough Care, says: “Towards the end of last year we re-energised the Borough Care logo and brand, to challenge people’s perceptions of what life is like in a care home. Our Life in Colour message is intrinsic to everything we do at Borough Care, as we believe when older people move to a care home their interesting lives shouldn’t come to a standstill. We think everyone should be encouraged, and supported, to live their best possible life, whatever their age, health or capabilities. Instead of settling for a grey existence, a life lived at Borough Care is a colourful one. We encourage residents to share their experiences and continue to lead an active social life if they wish: living their life in colour.
“It is our desire to lead a step change in the approach to care for older people. We believe that every resident is unique and should be treated as such. As our website is an important tool for people to find out more about our homes, we were keen to ensure it effectively shows people what we offer and the ethos behind our care.”